Searching for the Wizard of Oz

Searching for the Wizard of Oz is an interactive, scavenger-hunt style tour based on the original L. Frank Baum story The Wonderful Wizard of Oz, created by the award-winning experience design studio Sandpit.

The tour, which launches on 30th June as part of ADL Unleashed, invites visitors to ‘follow the yellow brick road’ through the city, locate beautifully illustrated posters and scan them to unlock the next chapter of the story, tracking down the elusive Wizard.

Local businesses will be taking part with use of their shopfronts and walls.

Sandpit’s bespoke digital tour technology enables users to scan imagery with their phone, encouraging them to amble around the streets and rediscover their love of Adelaide.

The tour will start at the City Library, although visitors will be able to join the fun at any point using any of the six posters.

Characters are brought to life with animations and visitors will have to decode cryptic clues that will eventually unlock the location of the Wizard. A one on one encounter with the Wizard will complete the experience and people will find their way home back into the comfort of the city.

WHERE: Various buildings and streets of the city of Adelaide

WHEN: 30 June 2022 — 8 November 2022

COST: Free