Massive news LEGO lovers! Alceon Group and LEGO Australia and New Zealand today announced the first AG LEGO® Certified Store will open in South Australia in the coming months. It will be located at Westfield Marion shopping centre.
Expect a multi-sensory retail experience set to inspire local brick fans of all ages.
Richard Facioni, the Executive Director, Alceon has said “LEGO Certified Stores are renowned globally for creativity and imagination, as one of the world’s most loved brands meets a custom built retail concept.”
“We look forward to bringing this leading, experiential retail concept to South Australia and showcasing the creative potential of the world famous LEGO brick.”
Sounds to us like we are going to be able to get our hands on some LEGO in store and see all kinds of creations on display!
This is so cool for Adelaide! Other iconic LEGO Certified Stores are located in New York, London, Shanghai, Denmark, Dubai, Sydney, Melbourne, Brisbane and Auckland.
The new store will incorporate signature LEGO retail features including a Pick A Brick Wall, a Build-a-Minifigure playstation and a ‘digital box’ where almost any LEGO boxed set can be scanned and come to life [um brilliant! how good is technology!] Additional custom features include a large brick wall-mounted mosaic and an over-size 3D model inspired by South Australian icons.
Just for fun comment below who do you thing the SA Icons will be or should be?
In February last year, Alceon and The LEGO Group announced an agreement, with Alceon acquiring rights to open new LEGO Certified Stores across Australia and New Zealand.
The new AG LEGO Certified Store will have a wide selection of LEGO sets, including hard to find and limited edition sets and this bit of news excited us the store will also have activities and events only available in store.
The new Westfield Marion store is set to open before Christmas. The Grand Opening date will be announced over the coming weeks and we will be sure to let you know when it is time to lace up the shoes and get in there!