It’s beginning to feel a lot like Christmas at David Jones, Adelaide Central Plaza, as the iconic Magic Cave is now open.
The funhouse mirrors have been polished, the fairy lights are twinkling, and the snow forest trees have been adorned,
ready for excited visitors to descend on David Jones for this cherished South Australian tradition.

Open now until Christmas Eve on Level 2 David Jones, Rundle Mall.

If you’re in Adelaide anytime from now until Christmas Eve, stop in at The Magic Cave in the David Jones department store to see Father Christmas and a host of magical elves and fairy tale characters.

David Jones has a number of measures in place to ensure the safe enjoyment of the holiday season for all, allowing
customers to meet Father Christmas both in-store and virtually with the introduction of the David Jones North Pole
Hotline. All Christmas photography at David Jones this year will be socially distanced with the use of props and
backdrops, and managed in line with current government health and safety advice with the onsite assistance of David
Jones Social Distancing Elves.

The Magic Cave is an Adelaide icon and began its association with John Martin’s, another department store, in 1896.  Mr Edward Waterfield Hayward – then owner of the John Martin & Company Limited, established the ‘Magic Cave’. It was a Christmas fantasy world, to support children’s cultural heritage and provide a joyful community Christmas experience.

Follow the footprints and elves through the Christmas displays to the Magic Cave. a raft of family fun awaits inside the Magic Cave with free rides, fairy-tale creatures, animated displays and the opportunity to meet Father Christmas.

This year, the Magic Cave will take children on an exciting adventure with in-store Christmas fairies, storytelling and creative workshops.
Colour Christmas your way with colouring-in competitions and decorate your very own nutcracker character to display on the David Jones Christmas Tree.

Mums and Dads will love the opportunity to tick items of your Christmas list with a range of specials on offer in store. From baubles to bon-bons, fresh Christmas trees.

Father Christmas will make the Magic Cave his second home until Christmas eve and entry is free.
Book your Santa photos online here

Location: David Jones, Level 2, Adelaide Central Plaza, Rundle Mall, Adelaide
From: Thursday 12th November 2020